Through fashion, Karen Perry and Whitney Whitlock developed a personal bond that would eventually lead them into business together. Launched in 2016 from Perry’s garage apartment, their adventure became venture following a number of collaborations with some all-star creatives - designers, artists, and shop owners - and plenty of field trips to various markets. Lucking into some key relationships, the duo secured a handful of small-batch creations from unbelievably talented designers. “For starters we wanted to see how friends and family would respond to the merchandise, and to us as business operators,” says Whitlock, active in the industry since graduating from the University of Georgia.
The next real plunge was landing bricks and mortar for the business. As Perry says, “We knew a store on wheels wouldn’t suit our local clients forever, and to us it was important to have the right venue to show off the art these designers were creating.” For the guest experience they envisioned, it was also a priority to make the space warm, inviting, and fun.
So with big-girl commitment and imagination, these aspiring shopkeepers found the perfect locale as their future home. In early 2018, after a major overhaul of the property, the doors and dreams opened to a cozy boutique at 515 Fenton Place named “Five One Five”.
Passion and gratitude continue to fuel this business.